This policy explains how Brandformance Marketing selects, prepares, updates, and presents editorial content.
Editorial purpose
Content is created for marketing and business decision-makers. Each article should provide a clear angle, practical implication, decision framework, or useful explanation beyond a simple rewrite of a source.
Sources and factual claims
Recent reporting may be combined with primary documentation, company announcements, research, and other reputable sources. Source links are placed in the article. Facts should remain attributable; estimates, interpretations, and editorial conclusions should be clearly distinguishable from reported facts.
AI-assisted production
Automation and AI tools may support source discovery, outlining, drafting, translation, quality checks, and image generation. They are production tools, not evidence. The workflow requires source verification, duplicate-topic checks, language review, image review, and a final rendered-page check. AI must not be used to invent quotations, statistics, people, credentials, or case-study outcomes.
Translations
English, Ukrainian, and French versions should preserve the same factual foundation while using natural language and local phrasing. Ukrainian text is checked specifically for unnecessary English-Ukrainian hybrid language.
Corrections and updates
When an article is materially improved, its modification date may change and an editorial update block may explain what was added. Factual errors should be corrected in the article rather than hidden in a new post. Time-sensitive articles may be reframed to make their current status clear.
Advertising and editorial separation
Advertising may appear on the site. Advertising placement does not determine which topics are selected or what conclusions an article reaches. Source references are editorial citations, not endorsements.