Commerce marketing is changing as retailers, platforms, and brands connect media, content, loyalty, product testing, and transaction data. This hub collects Brandformance articles on retail media and ecommerce strategy.
TikTok Shop Is Starting to Function Like a Product-Innovation Engine, Not Just a Sales Channel
TikTok Shop is often discussed as a commerce channel: a place where creators drive impulse purchases and brands test direct conversion inside…
Latest retail and ecommerce articles
TikTok Shop Is Starting to Function Like a Product-Innovation Engine, Not Just a Sales Channel
TikTok Shop is often discussed as a commerce channel: a place where creators drive impulse purchases and brands test direct conversion inside…
The June Promo War Around Prime Day Is Getting Harder for Ecommerce Marketers
The June promotional pile-up around Prime Day is becoming a real strategic problem for ecommerce marketers. Amazon’s 2026 Prime Day…
e.l.f. Is Using TikTok Shop to Launch Haircare, Not Just Sell It
e.l.f. Beauty’s move into haircare is not just another category extension story. The more interesting part is how the company is using…
Co-op’s Store-Sales Jump Is Really a Measurement Story
Retail marketers like to say they want full-funnel visibility, but most teams still report media, ecommerce, and store sales in separate boxes.…
Paid Loyalty Is Becoming a Retail Revenue Model, Not Just a Perk
Dick’s Sporting Goods adding a $99 paid loyalty tier is not just a benefits update. It is a signal that retailers are looking at loyalty…
Walmart’s Vibe Deal Could Turn CTV Into a More Self-Serve Performance Channel
Walmart’s agreement to buy Vibe.co is more than another retail-media expansion story. The more important signal for marketers is that…
More commerce marketing reading
- Albertsons Turns Conversational Grocery Search Into Paid Shelf Space
- PepsiCo’s AI Pricing Systems Show Where Marketing AI Gets Commercially Serious
- P&G Turns Retail Media Into Entertainment: What In-Store Storytelling Could Mean for Brands
- Retail Advertising Strategies: Engaging Customers Successfully
- Leveraging Location-based Promotions To Boost Retail Chain Sales
- Google Shopping: Essential Strategies For E-commerce Success
How to use this hub
Use this hub to understand how retail media, loyalty, marketplaces, social commerce, and product innovation connect to brand growth and measurable commercial outcomes.